000 00447nam a2200169Ia 4500
008 220712s9999 xx 000 0 und d
082 _a659.1
082 _bBEL
100 _aBELCH, GEORGE E.
245 0 _aADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE
250 _a9th ed.
260 _bMCGRAW HILL EDUCATION (INDIA ) PVT. LTD.
260 _c2014
300 _a1016
650 _aADVERTISING
942 _cBK
999 _c84355
_d84355