000 00381nam a2200169Ia 4500
008 220712s9999 xx 000 0 und d
082 _a659.1
082 _bDUN
100 _aDUNCAN, TOM
245 0 _aPRINCIPLES OF ADVERTISING AND IMC
250 _a2nd ed.
260 _bMCGRAW HILL BOOK COMPANY
260 _c2005
300 _a774
650 _aADVERTISING
942 _cBK
999 _c84275
_d84275