000 00419nam a2200169Ia 4500
008 220712s9999 xx 000 0 und d
082 _a658.8
082 _bSEN
100 _aSENGUPTA, SUBROTO
245 0 _aBRAND POSITIONING : STRATEGIS FOR COMPETITIVE ADVANTGE
250 _a2nd ed.
260 _bTATA MCGRAW-HILL PUB. CO. LTD.
260 _c2008
300 _a297
650 _aBrand Management
942 _cBK
999 _c83906
_d83906