000 00385nam a2200169Ia 4500
008 220712s9999 xx 000 0 und d
082 _a659.1
082 _bARE
100 _aARENS, WILLIAM F.
245 0 _aCONTEMPORARY ADVERTISING
250 _a10 th ed.
260 _bTATA MCGRAW-HILL PUB. CO. LTD.
260 _c2008
300 _a0
650 _aAdvertising
942 _cBK
999 _c83735
_d83735