000 00413nam a2200169Ia 4500
008 220712s9999 xx 000 0 und d
082 _a658.3
082 _bCLO
100 _aCLOW, KENNETH E.
245 0 _aINTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
250 _a3rd ed.
260 _bPEARSON PRENTIC HALL
260 _c2009
300 _a537
650 _aAdvertising
942 _cBK
999 _c83626
_d83626