000 00376nam a2200157Ia 4500
008 250421s9999 xx 000 0 und d
020 _a9781259026058
082 _bSha
100 _aShah, Kruti
245 0 _aAdvertising and integrated marketing communication
260 _aChennai
260 _bMcGraw Hill
260 _c2024
300 _axxviii, 889
942 _cGBK
999 _c199609
_d199609