INTREGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION

By:

KENNETH CLOW

Material type:

TextLanguage: English Publication details: PEARSON EDUCATION; 2011Description: 537DDC classification:

659.1 CLOW

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Item type	Current library	Home library	Call number	Status	Notes	Barcode
Books	SBPIM	SBPIM	659.1 CLOW (Browse shelf(Opens below))	Available	MBA	SBPIM3744

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1 House Form & Culture
by Rapopoart Amos
2 OPERATIONS MANAGEMENT : PROCESS AND VALUE CHAINS
by KRAJEWSKI, LEE J.
3 PRODUCATION AND OPERATIONS MANAGEMENT : CONCEPTS, MODELS, AND BEHAVIOR
by ADAM, EVERETT E.
4 STATISTICS FOR MANAGEMENT
by LEVIN, RICHARD I.
5 MANAGEMENT INFORMATION SYSTEMS
by SADAGOPAN, S
6 CASE STUDIES IN MARKETING : THE INDIAN CONTEXT
by SRINIVASAN, R.
7 PRODUCATION AND OPERATIONS MANAGEMENT
by PANNEERSELVAM, R.
8 MANAGERIAL ECONOMICS
by PETERSEN, CRAIG H.
9 PRINCIPLES AND PRACTICE OF COST ACCOUNTING
by BHATTACHARYYA, ASHIS
10 HUMAN RESOURCE MANAGEMENT
by PATTANAYAK, BISWAJEE
11 ANALYSIS AND DESIGN OF INFORMATION SYSTEMS
by RAJARAMAN, V.
12 PRODUCATION AND OPERATIONS MANAGEMENT : CONCEPTS, MODELS, AND BEHAVIOR
by ADAM, EVERETT E.
13 MARKETING RESEARCH : AN APPLIED ORIENTATION
by MALHOTRA, NARESH K.
14 INTERNATIONAL FINANCIAL MANAGEMENT
by SHARAN, VYUPTAKESH
15 MANAGEMENT INFORMATION SYSTEMS : A CONCISE STUDY
by KELKAR, S. A.
16 COMMUNICATION SKILLS
by SEN, LEENA
17 HUMAN RESOURCE MANAGEMENT IN PRACTICE : WITH 300 MODELS, TECHNIQUES AND TOOLS
by KANDULA, SRINIVAS R.
18 RESEARCH METHODOLOGY
by PANNEERSELVAM, R.
19 MANAGEMENT
by STONER, JAMES A. F.
20 EFFECTIVE BUSINESS COMMUNICATION
by KAUL, ASHA
21 TOTAL QUALITY MANAGEMENT
by MUKHERJEE, P. N.
22 INFORMATION SYSTEMS TODAY
by JESSUP, LEONARD
23 RESEARCH METHODOLOGY : A GUIDE FOR RESEARCHERS IN MANAGEMENT AND SOCIAL SCIENCES
by TAYLOR, BILL
24 FUNDAMENTALS OF FINANCIAL MANAGEMENT
by BOSE, CHANDRA
25 LOGISTICS
by BLOOMBERG, DAVID J.
26 ESSENTIALS OF ORGANIZATIONAL BEHAVIOR
by ROBBINS, STEPHEN. P.
27 RESEARCH METHODS IN BUSINESS STUDIES
by GHAURI, PERVEZ
28 MANAGING WORLD ECONOMIC CHANGE : INTERNATIONAL POLITICAL ECONOMY
by ISAAK, ROBEERT A.
29 FUNDAMENTALS OF COMPUTER
by RAJARAMAN, V.
30 C++ HOW TO PROGRAM.
by DEITEL, H. M