CLOW, KENNETH E. <br/><br/>
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS 

 - 6th ed. 
 -  PEARSON EDUCATION INC  2014 
 - 455 
<br/><br/><label>Subjects--Topical Terms: </label><br/>IMC
<br/><br/><label>Dewey Class. No.: </label>658.83  / CLO