CHERNATONY, LESLIE D <br/><br/>
FROM BRAND VISION TO BRAND EVALUATION : THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS 

 - 3rd ed. 
 -  ROUTLEDGE TAYLOR & FRANCIS GROUP  2012 
 - 376 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHE