BELCH, GEORGE E. <br/><br/>
ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE 

 - 9th ed. 
 -  MCGRAW HILL EDUCATION (INDIA ) PVT. LTD.  2014 
 - 1016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL