SRINIVASAN, R. <br/><br/>
CASE STUDIES IN MARKETING : THE INDIAN CONTEXT 

 - 5th ed. 
 -  PHI LEARNING PVT. LTD  2012 
 - 368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING Cases
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI