WALKER, JR. ORVILLE, <br/><br/>
MARKETING STRATEGY : A DECISION - FOCUSED APPROACH 

 - 5th ed. 
 -  TATA MCGRAW-HILL PUB. CO. LTD.  2011 
 - 346 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING STRATEGY 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WAL