SENGUPTA, SUBROTO <br/><br/>
BRAND POSITIONING : STRATEGIS FOR COMPETITIVE ADVANTGE 

 - 2nd ed. 
 -  TATA MCGRAW-HILL PUB. CO. LTD.  2008 
 - 297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / SEN