AAKER, DAVID A. <br/><br/>
STRATEGIC MARKET MANAGEMENT 

 - 7th ed. 
 -  WILEY INDIA (P) LTD.  2010 
 - 356 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic  Marketing
<br/><br/><label>Dewey Class. No.: </label>658.3  / AAK