KOTLER, PHILIP. <br/><br/>
PRINCIPLES OF MARKETING 

 - 13th ed. 
 -  PEARSON EDUCATION INC  2010 
 - 114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.83  / KOT