ARENS, WILLIAM F. <br/><br/>
CONTEMPORARY ADVERTISING 

 - 10 th ed. 
 -  TATA MCGRAW-HILL PUB. CO. LTD.  2008 
 - 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE