DWYER, F ROBERT <br/><br/>
BUSINESS MARKETING : CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING 

 - 3rd ed. 
 -  TATA MCGRAW-HILL PUB. CO. LTD.  2008 
 - 684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DWY