SRINIVASAN, R. <br/><br/>
SERVICES MARKETING : THE INDIAN CONTEXT 

 - 2nd ed. 
 -  PHI LEARNING PVT. LTD  2009 
 - 267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI