CLOW, KENNETH E. <br/><br/>
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS 

 - 3rd ed. 
 -  PEARSON PRENTIC HALL  2009 
 - 537 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 
<br/><br/><label>Dewey Class. No.: </label>658.3  / CLO