MALHOTRA, NARESH K. <br/><br/>
MARKETING RESEARCH : AN APPLIED ORIENTATION 

 - 5th ed. 
 -  PRENTICE- HALL OF INDIA  2007 
 - 123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL