SRINIVASAN, R. <br/><br/>
CASE STUDIES IN MARKETING : THE INDIAN CONTEXT 

 - 4th ed. 
 -  PRENTICE- HALL OF INDIA  2008 
 - 352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI