TY - BOOK AU - Schniederjans,Marc J. Schniederjans,Dara G. Starkey,Christopher M. TI - Business Analytics: Principles,concepts and Applications What,Why and How SN - 978-93-560-6431-7 U1 - 650.0285/Sch 3rd PY - 2025/// CY - Manipal,India PB - Pearson ER -