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STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM

By:

KAPFERER, JEAN - NOE

Material type:

TextPublication details: KOGAN PAGE PVT. LTD.; 2010Edition: 2nd edDescription: 443Subject(s):

STRATEGIC BRAND

DDC classification:

658
KAP

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Item type	Current library	Home library	Call number	Status	Notes	Barcode
Books	SBPIM	SBPIM	658 KAP (Browse shelf(Opens below))	Available	MBA	SBPIMMBA3262
Books	SBPIM	SBPIM	658 KAP (Browse shelf(Opens below))	Available	MBA	SBPIMMBA3263
Books	SBPIM	SBPIM	658 KAP (Browse shelf(Opens below))	Available	MBA	SBPIMMBA3264

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