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FROM BRAND VISION TO BRAND EVALUATION : THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS

By:

CHERNATONY, LESLIE D

Material type:

TextPublication details: ROUTLEDGE TAYLOR & FRANCIS GROUP; 2012Edition: 3rd edDescription: 376Subject(s):

BRAND

DDC classification:

658.8
CHE

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Barcode
Books	SBPIM	SBPIM	658.8 CHE (Browse shelf(Opens below))	Available	MBA	SBPIMMBA3158
Books	SBPIM	SBPIM	658.8 CHE (Browse shelf(Opens below))	Available	MBA	SBPIMMBA3159
Books	SBPIM	SBPIM	658.8 CHE (Browse shelf(Opens below))	Available	MBA	SBPIMMBA3160

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