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Innovation in advertising and branding communication

By:

Manchon, L. M. ed

Material type:

TextPublication details: New York; Routledge; 2021Description: xvi, 175ISBN:

9780367561987

DDC classification:

658.802
MAN

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	PCU LIBRARY	PCU LIBRARY	658.802 I21M (Browse shelf(Opens below))	Available	003993
Books	PCU LIBRARY	PCU LIBRARY	658.802 I21M (Browse shelf(Opens below))	Available	003994

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Previous	658.8 M22S Marketing management	658.8 M22S Marketing management	658.802 M14W Marketing finance Turning marketing strategies into shareholder value	658.802 I21M Innovation in advertising and branding communication	658.802 I21M Innovation in advertising and branding communication	658.82 A23A Advertising promotion, and other aspects of Integrated Marketing Communications	658.82 A23A Advertising promotion, and other aspects of Integrated Marketing Communications	Next

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