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Advertising promotion, and other aspects of Integrated Marketing Communications

By:

Andrews, J. C

Contributor(s):

Shimp, T. A

Material type:

TextPublication details: Delhi; Cengage; 2023Edition: 10thDescription: xix, 635ISBN:

9789355734587

DDC classification:

658.82
AND

Average rating: 0.0 (0 votes)

Holdings ( 3 )
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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	PCU LIBRARY	PCU LIBRARY	658.82 A23A (Browse shelf(Opens below))	Available	003550
Books	PCU LIBRARY	PCU LIBRARY	658.82 A23A (Browse shelf(Opens below))	Available	003551
Books	PCU LIBRARY	PCU LIBRARY	658.82 A23A (Browse shelf(Opens below))	Available	003552

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Previous	658.802 I21M Innovation in advertising and branding communication	658.82 A23A Advertising promotion, and other aspects of Integrated Marketing Communications	658.82 A23A Advertising promotion, and other aspects of Integrated Marketing Communications	658.82 A23A Advertising promotion, and other aspects of Integrated Marketing Communications	658.827 Strategic brand management Building, measuring, and managing brand equity	658.827 Strategic brand management Building, measuring, and managing brand equity	658.827 Strategic brand management Building, measuring, and managing brand equity	Next

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