MARKETING RESEARCH : AN APPLIED ORIENTATION (Record no. 84364)

MARC details
000 -LEADER
fixed length control field 00403nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number MAL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name MALHOTRA, NARESH K.
245 #0 - TITLE STATEMENT
Title MARKETING RESEARCH : AN APPLIED ORIENTATION
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher PEARSON PRENTIC HALL
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2014
300 ## - PHYSICAL DESCRIPTION
Number of Pages 948
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term MARKETING RESEARCH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658.83 MAL SBPIMMBA3179 799.00 Books SBPIM SBPIM 01/10/2014 SUYOG ENTERPRISES 799.00
658.83 MAL SBPIMMBA3180 799.00 Books SBPIM SBPIM 01/10/2014 SUYOG ENTERPRISES 799.00
658.83 MAL SBPIMMBA3237 799.00 Books SBPIM SBPIM 13/11/2014 SUYOG ENTERPRISES 799.00