MARKETING MANAGEMENT : GLOBAL PERSPECTIVE INDIAN CONTEXT (Record no. 84363)

MARC details
000 -LEADER
fixed length control field 00435nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.15
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number RAM
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name RAMASWAMY, V. S.
245 #0 - TITLE STATEMENT
Title MARKETING MANAGEMENT : GLOBAL PERSPECTIVE INDIAN CONTEXT
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher MCGRAW HILL EDUCATION (INDIA ) PVT. LTD.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2013
300 ## - PHYSICAL DESCRIPTION
Number of Pages 788
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term MARKETING MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658.15 RAM SBPIMMBA3175 675.00 Books SBPIM SBPIM 01/10/2014 SUYOG ENTERPRISES 675.00
658.15 RAM SBPIMMBA3176 675.00 Books SBPIM SBPIM 01/10/2014 SUYOG ENTERPRISES 675.00