ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE (Record no. 84355)

MARC details
000 -LEADER
fixed length control field 00447nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number BEL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name BELCH, GEORGE E.
245 #0 - TITLE STATEMENT
Title ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher MCGRAW HILL EDUCATION (INDIA ) PVT. LTD.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2014
300 ## - PHYSICAL DESCRIPTION
Number of Pages 1016
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term ADVERTISING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
659.1 BEL SBPIMMBA3153 625.00 Books SBPIM SBPIM 30/09/2014 SUYOG ENTERPRISES 625.00
659.1 BEL SBPIMMBA3154 625.00 Books SBPIM SBPIM 30/09/2014 SUYOG ENTERPRISES 625.00