A DICTONARY OF MARKETING (Record no. 84317)

MARC details
000 -LEADER
fixed length control field 00361nam a2200157Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number DOY
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name DOYLE, CHARLES
245 #2 - TITLE STATEMENT
Title A DICTONARY OF MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher OXFORD UNIVERSITY PRESS.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2011
300 ## - PHYSICAL DESCRIPTION
Number of Pages 834
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term DICTIONARY MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658.8 DOY SBPIMMBA3017 295.00 Books SBPIM SBPIM 28/12/2012 SUYOG ENTERPRISES 295.00