PRINCIPLES OF ADVERTISING AND IMC (Record no. 84275)

MARC details
000 -LEADER
fixed length control field 00381nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number DUN
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name DUNCAN, TOM
245 #0 - TITLE STATEMENT
Title PRINCIPLES OF ADVERTISING AND IMC
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher MCGRAW HILL BOOK COMPANY
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2005
300 ## - PHYSICAL DESCRIPTION
Number of Pages 774
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term ADVERTISING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
659.1 DUN SBPIMMBA2931 2069.00 Books SBPIM SBPIM 03/12/2012 SUYOG ENTERPRISES 2069.00
659.1 DUN SBPIMMBA2932 2069.00 Books SBPIM SBPIM 03/12/2012 SUYOG ENTERPRISES 2069.00
659.1 DUN SBPIMMBA2933 2069.00 Books SBPIM SBPIM 03/12/2012 SUYOG ENTERPRISES 2069.00