CASE STUDIES IN MARKETING : THE INDIAN CONTEXT (Record no. 84246)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00398nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | SRI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SRINIVASAN, R. |
| 245 #0 - TITLE STATEMENT | |
| Title | CASE STUDIES IN MARKETING : THE INDIAN CONTEXT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PHI LEARNING PVT. LTD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 368 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING Cases |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Koha item type | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|
| 658.8 SRI | SBPIMMBA2882 | 350.00 | Books | SBPIM | SBPIM | 30/11/2012 | SUYOG ENTERPRISES | 350.00 |
| 658.8 SRI | SBPIMMBA2883 | 350.00 | Books | SBPIM | SBPIM | 30/11/2012 | SUYOG ENTERPRISES | 350.00 |
| 658.8 SRI | SBPIMMBA2884 | 350.00 | Books | SBPIM | SBPIM | 30/11/2012 | SUYOG ENTERPRISES | 350.00 |