INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS (Record no. 83929)

MARC details
000 -LEADER
fixed length control field 00421nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number CLO
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name CLOW, KENNETH E.
245 #0 - TITLE STATEMENT
Title INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher PEARSON EDUCATION PTE. LTD.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2011
300 ## - PHYSICAL DESCRIPTION
Number of Pages 537
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658.83 CLO SBPIMMBA1998 525.00 Books SBPIM SBPIM 25/02/2011 SUYOG ENTERPRISES 525.00
658.83 CLO SBPIMMBA1999 525.00 Books SBPIM SBPIM 25/02/2011 SUYOG ENTERPRISES 525.00
658.83 CLO SBPIMMBA2000 525.00 Books SBPIM SBPIM 25/02/2011 SUYOG ENTERPRISES 525.00
658.83 CLO SBPIMMBA2459 525.00 Books SBPIM SBPIM 25/02/2011 SUYOG ENTERPRISES 525.00
658.83 CLO SBPIMMBA2460 525.00 Books SBPIM SBPIM 25/02/2011 SUYOG ENTERPRISES 525.00
658.83 CLO SBPIMMBA2461 525.00 Books SBPIM SBPIM 25/02/2011 SUYOG ENTERPRISES 525.00