BRAND POSITIONING : STRATEGIS FOR COMPETITIVE ADVANTGE (Record no. 83906)

MARC details
000 -LEADER
fixed length control field 00419nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number SEN
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name SENGUPTA, SUBROTO
245 #0 - TITLE STATEMENT
Title BRAND POSITIONING : STRATEGIS FOR COMPETITIVE ADVANTGE
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher TATA MCGRAW-HILL PUB. CO. LTD.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2008
300 ## - PHYSICAL DESCRIPTION
Number of Pages 297
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658.8 SEN SBPIMMBA1943 375.00 Books SBPIM SBPIM 11/12/2010 SUYOG ENTERPRISES 375.00