SERVICES MARKETING : PEOPLE, TECHNOLOGY, STRATEGY (Record no. 83861)

MARC details
000 -LEADER
fixed length control field 00417nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number LOV
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name LOVELOCK, CHRISTOPHE
245 #0 - TITLE STATEMENT
Title SERVICES MARKETING : PEOPLE, TECHNOLOGY, STRATEGY
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher PEARSON EDUCATION PTE. LTD.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2007
300 ## - PHYSICAL DESCRIPTION
Number of Pages 637
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Services Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658.8 LOV SBPIMMBA1810 510.00 Books SBPIM SBPIM 11/12/2010 SUYOG ENTERPRISES 510.00
658.8 LOV SBPIMMBA1811 510.00 Books SBPIM SBPIM 11/12/2010 SUYOG ENTERPRISES 510.00