MARKETING RESEARCH (Record no. 83822)

MARC details
000 -LEADER
fixed length control field 00374nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number AAK
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name AAKER, DAVID A.
245 #0 - TITLE STATEMENT
Title MARKETING RESEARCH
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher WILEY INDIA (P) LTD.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2007
300 ## - PHYSICAL DESCRIPTION
Number of Pages 774
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term MARKETING RESEARCH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658.83 AAK SBPIMMBA1686 449.00 Books SBPIM SBPIM 07/12/2010 SUYOG ENTERPRISES 449.00
658.83 AAK SBPIMMBA1687 449.00 Books SBPIM SBPIM 07/12/2010 SUYOG ENTERPRISES 449.00