FOUNDATIONS OF ADVERTISING : THEORY AND PRACTICE (Record no. 83814)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00381nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | CHU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | CHUNAWALLA, S. A. |
| 245 #0 - TITLE STATEMENT | |
| Title | FOUNDATIONS OF ADVERTISING : THEORY AND PRACTICE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | HIMALAYA PUBLISHING HOUSE. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 744 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Koha item type | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|
| 659.1 CHU | SBPIMMBA1653 | 495.00 | Books | SBPIM | SBPIM | 03/12/2010 | SUYOG ENTERPRISES | 495.00 |
| 659.1 CHU | SBPIMMBA1654 | 495.00 | Books | SBPIM | SBPIM | 03/12/2010 | SUYOG ENTERPRISES | 495.00 |
| 659.1 CHU | SBPIMMBA1655 | 495.00 | Books | SBPIM | SBPIM | 03/12/2010 | SUYOG ENTERPRISES | 495.00 |
| 659.1 CHU | SBPIMMBA1656 | 495.00 | Books | SBPIM | SBPIM | 03/12/2010 | SUYOG ENTERPRISES | 495.00 |
| 659.1 CHU | SBPIMMBA1657 | 495.00 | Books | SBPIM | SBPIM | 03/12/2010 | SUYOG ENTERPRISES | 495.00 |