MARKETING RESEARCH : CONCEPTS AND CASES (Record no. 83803)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00408nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | COO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | COOPER, DONALD R. |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING RESEARCH : CONCEPTS AND CASES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | WITH C D |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | TATA MCGRAW-HILL PUB. CO. LTD. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 771 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Koha item type | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|
| 658.3 COO | SBPIMMBA1625 | 495.00 | Books | SBPIM | SBPIM | 02/12/2010 | SUYOG ENTERPRISES | 495.00 |