MARKETING STRATEGY : A DECISION - FOCUSED APPROACH (Record no. 83795)

MARC details
000 -LEADER
fixed length control field 00406nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number WAL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name WALKER, JR. ORVILLE,
245 #0 - TITLE STATEMENT
Title MARKETING STRATEGY : A DECISION - FOCUSED APPROACH
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher TATA MCGRAW HILL
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2009
300 ## - PHYSICAL DESCRIPTION
Number of Pages 346
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing Strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658.8 WAL SBPIMMBA1605 395.00 Books SBPIM SBPIM 15/03/2010 SUYOG BOOK SELLERS 395.00
658.8 WAL SBPIMMBA1606 395.00 Books SBPIM SBPIM 15/03/2010 SUYOG BOOK SELLERS 395.00