ADVERTISING : PLANNING AND IMPLEMENTATION (Record no. 83775)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00368nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | SHA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SHARMA, SANGEETA |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING : PLANNING AND IMPLEMENTATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PHI LEARNING PVT. LTD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 478 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Koha item type | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|
| 659.1 SHA | SBPIMMBA1561 | 325.00 | Books | SBPIM | SBPIM | 16/01/2010 | SUYOG BOOK SELLERS | 325.00 |
| 659.1 SHA | SBPIMMBA1562 | 325.00 | Books | SBPIM | SBPIM | 16/01/2010 | SUYOG BOOK SELLERS | 325.00 |