ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE (Record no. 83764)

MARC details
000 -LEADER
fixed length control field 00438nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number BEL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name BELCH, GEORGE E.
245 #0 - TITLE STATEMENT
Title ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMUNICATIONS PERSPECTIVE
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher TATA MCGRAW-HILL PUB. CO. LTD.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2010
300 ## - PHYSICAL DESCRIPTION
Number of Pages 1075
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
659.1 BEL SBPIMMBA1538 510.00 Books SBPIM SBPIM 16/01/2010 SUYOG BOOK SELLERS 510.00
659.1 BEL SBPIMMBA1539 510.00 Books SBPIM SBPIM 16/01/2010 SUYOG BOOK SELLERS 510.00
659.1 BEL SBPIMMBA1935 550.00 Books SBPIM SBPIM 11/12/2010 SUYOG ENTERPRISES 550.00
659.1 BEL SBPIMMBA2410 599.00 Books SBPIM SBPIM 03/10/2012 SUYOG ENTERPRISES 599.00
659.1 BEL SBPIMMBA2411 599.00 Books SBPIM SBPIM 03/10/2012 SUYOG ENTERPRISES 599.00
659.1 BEL SBPIMMBA2412 599.00 Books SBPIM SBPIM 03/10/2012 SUYOG ENTERPRISES 599.00