STRATEGIC MARKETING MANAGEMENT : TEXT AND CASES (Record no. 83743)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00377nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | MAT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MATHUR, U. C. |
| 245 #0 - TITLE STATEMENT | |
| Title | STRATEGIC MARKETING MANAGEMENT : TEXT AND CASES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | MCMILLAN INDIA LTD. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 296 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Koha item type | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|
| 658.3 MAT | SBPIMMBA1498 | 245.00 | Books | SBPIM | SBPIM | 15/01/2010 | SUYOG BOOK SELLERS | 245.00 |
| 658.3 MAT | SBPIMMBA1499 | 270.00 | Books | SBPIM | SBPIM | 15/01/2010 | SUYOG BOOK SELLERS | 270.00 |