CONTEMPORARY ADVERTISING (Record no. 83735)

MARC details
000 -LEADER
fixed length control field 00385nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number ARE
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name ARENS, WILLIAM F.
245 #0 - TITLE STATEMENT
Title CONTEMPORARY ADVERTISING
250 ## - EDITION STATEMENT
Edition statement 10 th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher TATA MCGRAW-HILL PUB. CO. LTD.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2008
300 ## - PHYSICAL DESCRIPTION
Number of Pages 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
659.1 ARE SBPIMMBA1482 499.00 Books SBPIM SBPIM 24/12/2009 SUYOG BOOK SELLERS 499.00
659.1 ARE SBPIMMBA1483 499.00 Books SBPIM SBPIM 24/12/2009 SUYOG BOOK SELLERS 499.00