BUSINESS MARKETING : CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING (Record no. 83733)

MARC details
000 -LEADER
fixed length control field 00426nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number DWY
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name DWYER, F ROBERT
245 #0 - TITLE STATEMENT
Title BUSINESS MARKETING : CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher TATA MCGRAW-HILL PUB. CO. LTD.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2008
300 ## - PHYSICAL DESCRIPTION
Number of Pages 684
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658.8 DWY SBPIMMBA1478 410.00 Books SBPIM SBPIM 24/12/2009 SUYOG BOOK SELLERS 410.00
658.8 DWY SBPIMMBA1479 410.00 Books SBPIM SBPIM 24/12/2009 SUYOG BOOK SELLERS 410.00