INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS (Record no. 83626)

MARC details
000 -LEADER
fixed length control field 00413nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number CLO
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name CLOW, KENNETH E.
245 #0 - TITLE STATEMENT
Title INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher PEARSON PRENTIC HALL
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2009
300 ## - PHYSICAL DESCRIPTION
Number of Pages 537
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Full call number Accession Number Cost, replacement price Koha item type Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price
658.3 CLO SBPIMMBA1238 395.00 Books SBPIM SBPIM 02/09/2009 NIKHIL BOOKS 395.00
658.3 CLO SBPIMMBA1239 395.00 Books SBPIM SBPIM 02/09/2009 NIKHIL BOOKS 395.00
658.3 CLO SBPIMMBA1240 395.00 Books SBPIM SBPIM 02/09/2009 NIKHIL BOOKS 395.00
658.3 CLO SBPIMMBA1241 395.00 Books SBPIM SBPIM 02/09/2009 NIKHIL BOOKS 395.00
658.3 CLO SBPIMMBA1242 395.00 Books SBPIM SBPIM 02/09/2009 NIKHIL BOOKS 395.00
658.83 CLO SBPIMMBA1684 495.00 Books SBPIM SBPIM 07/12/2010 SUYOG ENTERPRISES 495.00
658.83 CLO SBPIMMBA1685 495.00 Books SBPIM SBPIM 07/12/2010 SUYOG ENTERPRISES 495.00