MARKETING 4.0 MOVING FROM TRADITIONAL TO DIGITAL (Record no. 83234)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00343nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KOTLER PHILIP |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING 4.0 MOVING FROM TRADITIONAL TO DIGITAL |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | WILEY INDIA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 248 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Full call number | Accession Number | Cost, replacement price | Koha item type | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|
| 658.8 KOT | SBPIM5281 | 775.00 | Reference | SBPIM | SBPIM | 31/01/2019 | SUYOGE ENTER | 775.00 |