ADVERTISING AN IMC PERSPECTIVE (Record no. 81850)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00321nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MUR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MURTHY S N |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING AN IMC PERSPECTIVE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | EXCEL BOOKS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 418 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Koha item type | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|
| 658.8 MUR | SBPIM1740 | 275.00 | Books | SBPIM | SBPIM | 18/01/2010 | SUYOGE ENTER | 275.00 | |
| 658.8 MUR | SBPIM1741 | 275.00 | Books | SBPIM | SBPIM | 18/01/2010 | SUYOGE ENTER | 275.00 | |
| 658.8 MUR | SBPIM1742 | 275.00 | Books | SBPIM | SBPIM | 18/01/2010 | SUYOGE ENTER | 275.00 | |
| 658.8 MUR | SBPIM1743 | 275.00 | Books | SBPIM | SBPIM | 18/01/2010 | SUYOGE ENTER | 275.00 | |
| 658.8 MUR | SBPIM1744 | 275.00 | Books | SBPIM | SBPIM | 18/01/2010 | SUYOGE ENTER | 275.00 |