INTEGRATED MARKETING COMMUNICATION (Record no. 81837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00327nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SIR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SIRGY M |
| 245 #0 - TITLE STATEMENT | |
| Title | INTEGRATED MARKETING COMMUNICATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | CENNAGE LEARNING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 966 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Koha item type | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|
| 658.8 SIR | SBPIM1695 | 325.00 | Books | SBPIM | SBPIM | 17/11/2009 | SUYOGE ENTER | 325.00 | |
| 658.8 SIR | SBPIM1696 | 325.00 | Books | SBPIM | SBPIM | 17/11/2009 | SUYOGE ENTER | 325.00 | |
| 658.8 SIR | SBPIM1697 | 325.00 | Books | SBPIM | SBPIM | 17/11/2009 | SUYOGE ENTER | 325.00 |