PRINCIPLES OF MARKETING (Record no. 202962)

MARC details
000 -LEADER
fixed length control field 00372nam a22001697a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789357055215
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name KOTLER PHILIP
245 ## - TITLE STATEMENT
Title PRINCIPLES OF MARKETING
250 ## - EDITION STATEMENT
Edition statement 19
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication NOIDA
Name of publisher PEARSON
Year of publication 2025
300 ## - PHYSICAL DESCRIPTION
Number of Pages 736
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name ARMSTRONG GARY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type REFBK
Holdings
Full call number Accession Number Cost, replacement price Koha item type Department Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price PO No Bill Date Discount % Purchase Cost Bill No
658.8 KOT BBA66 1090.00 REFBK BBA PCCOER PCCOER 10/11/2025 SUYOG ENTERPRISES 1090.00 PO/PCET/PCCOER/2025-26/49 (BBA,BCA,B.Tech.) 10-11-2025 29% 773.9 6902
658.8 KOT BBA67 1090.00 REFBK BBA PCCOER PCCOER 10/11/2025 SUYOG ENTERPRISES 1090.00 PO/PCET/PCCOER/2025-26/49 (BBA,BCA,B.Tech.) 10-11-2025 29% 773.9 6902
658.8 KOT BBA68 1090.00 REFBK BBA PCCOER PCCOER 10/11/2025 SUYOG ENTERPRISES 1090.00 PO/PCET/PCCOER/2025-26/49 (BBA,BCA,B.Tech.) 10-11-2025 29% 773.9 6902
658.8 KOT BBA69 1090.00 REFBK BBA PCCOER PCCOER 10/11/2025 SUYOG ENTERPRISES 1090.00 PO/PCET/PCCOER/2025-26/49 (BBA,BCA,B.Tech.) 10-11-2025 29% 773.9 6902
658.8 KOT BBA70 1090.00 REFBK BBA PCCOER PCCOER 10/11/2025 SUYOG ENTERPRISES 1090.00 PO/PCET/PCCOER/2025-26/49 (BBA,BCA,B.Tech.) 10-11-2025 29% 773.9 6902