Marketing 4.0 (Record no. 201462)

MARC details
000 -LEADER
fixed length control field 00511nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250918095424.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250918s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119341208
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 284
245 #0 - TITLE STATEMENT
Title Marketing 4.0
245 #0 - TITLE STATEMENT
Remainder of title Moving from traditional to digital
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley & Sons
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent xix, 184
700 ## -
Personal name Kartajaya, Hermawan
-- 285
700 ## -
Personal name Setiawan, Iwan
-- 286
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total Checkouts Barcode Price effective from Koha item type Department Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Bill NO Bill Date BOOK NO Full call number Date last checked out
18/09/2025   009921 18/09/2025 Books MBA         PCU LIBRARY PCU LIBRARY 18/09/2025 Suyog Enterprises 6869 2025-08-20 M17K    
18/12/2025 1 009922 18/09/2025 Books MBA         PCU LIBRARY PCU LIBRARY 18/09/2025 Suyog Enterprises 6869 2025-08-20 M17K 658.8 04/12/2025